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Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

How to Generate Leads on LinkedIn

Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.

Key Opinion Leaders (KOLs): How to Leverage Experts

Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.

Introducing Google Remarketing Ads in Mailchimp

We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.

How To Use Instagram Stories for Your Company

Posting Instagram stories can improve your social media marketing and grow your brand awareness. Learn how to post an IG story for your business.

How Ideation Strategies Empower Businesses

Empower your business with game-changing ideation strategies. Learn how to fuel creativity and drive success in today's competitive market.

A Quick Guide to Creating HTML Emails

HTML may seem like an intimidating aspect of email marketing, but it doesn’t have to be. Learn how to hone your HTML skills to improve your marketing emails.

How to See X (Formerly Twitter) Analytics

X (formerly Twitter) Analytics is a powerful tool for businesses and online marketers. Learn how to effectively use it.

How to Start a Business

Learn about the legal, financial, tax, and marketing considerations of starting a new business.