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The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

How to Get Listed in Local Business Directories

Increase your online visibility by getting your business listed in local business directories. Learn how to optimize your business listing and succeed in the digital marketplace.

How to Generate Leads on LinkedIn

Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.

How to Use Limited-Time Offers to Drive Sales

Use limited-time offers in your digital marketing to boost sales, increase website visitors, and improve customer loyalty.

Avoiding Leading Questions in Customer Surveys

Want more honest survey responses? Learn how to avoid leading questions and get the answers you truly need to improve your marketing approach.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.

Key Opinion Leaders (KOLs): How to Leverage Experts

Key opinion leaders can improve your marketing results by boosting credibility, reach, and engagement. Here’s how to jump-start your KOL marketing program.

How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%

The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.

Bharat’s Babies Favorite Feature Combo

How Bharat Babies manage marketing on the go with Mailchimp's mobile app.

Increasing Email Frequency with Cobbler Union

“Increasing email frequency has allowed us to communicate with our members in a more proactive and effective way. Most of our growth in online sales can be attributed to our email marketing strategy.”

Live Love Polish's Approach to Re-engagement

Live Love Polish uses marketing automations to re-engage lapsed customers and fuel their growth.

Holiday Prep Advice From 2 Mailchimp Customers

The owners of Cheeky Peach and Little Barn Apothecary offer their best holiday marketing tips. Learn how to make customers feel loved, reach people with segmentation and automation, and promote your holiday offers.