About Your Contacts
Learn about the different types of contacts in your account—subscribed, unsubscribed, non-subscribed, cleaned, and archived—and what you can do with each.
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About Website Reports
Learn how to view reports for your website and what data you can expect to find, including visits and subscribes.
About Webhooks
Webhooks send requests to other apps outside of Mailchimp when certain actions happen in your account. Learn how to set up and trigger webhooks.
About Unsubscribes
When a subscriber declines to receive further campaigns, it's called an unsubscribe. Learn how unsubscribes work in Mailchimp and how you can manage them.
About Transactional Email
If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.
About Template Images
Image limits vary based on your Mailchimp template. Get tips on working with images using different template options.
About Prohibited Content
Mailchimp's content policies help us maintain a reliable service. Learn what content is okay and how to stay compliant.
About Predicted Analytics and Demographics
Get gender and age ranges for your subscribers with Mailchimp's predicted demographics. Learn how this data can make your marketing more effective.
About Personalized Onboarding with Mailchimp
Learn about your onboarding options after you join Mailchimp.
Use Open Tracking in Emails
Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.
About Open and Click Rates
Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.
About Omnivore
Learn about Mailchimp's automated system for maintaining audience health.
