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Craft Winning Positioning Statements: Examples & Tips

Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.

Phishing Email 101: Protect Your Business From Costly Scams

Stop phishing scams before they hurt your bottom line. Get practical advice on phishing email detection strategies and security measures for your business.

Choose the Right Payment Gateway for Your Business

Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.

How to Respond to Negative Reviews

An occasional unsatisfied customer is inevitable. Learn how to respond professionally and turn criticism into positive customer experiences.

Understand Natural Language Processing and Put It to Work for You

Learn about natural language processing, how it works, and its benefits so you can use natural language processing to help your business.

Lead Time: What It Is and Why It Matters

Discover how your product's lead time can affect your profits, operations, and customer satisfaction.

Landing Page Best Practices for High Conversion Rates

Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.

How to Create an Instagram Business Account

Learn step by step how to create an Instagram business account. Whether you’re new to the platform or not, here’s what you need to know.

Inbox Zero in 7 Days: Simple Strategies to Organize Your Email

Transform your inbox into an organized system with practical email management tips, from creating filters to establishing daily routines.

How to Write a Blog Post: 6 Steps + Tips

Need help writing blog posts? This guide outlines the steps for writing blog posts, tips for writing the best content, and tools you can use.

Using Apology Emails to Strengthen Business Relationships and Trust

Learn how apology emails can strengthen customer relationships, restore trust, and improve business communication with these key strategies.

How to Write an About Me Page

An About Me page is an opportunity to share your brand’s story and connect with customers. Read this to learn how to write a good About Me page.