Ad Design Tips for Better Campaigns
Learn the essentials of effective ad design, from eye-catching visuals to compelling messaging, to create ads that captivate your audience and drive results.
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SMS pricing: Email and SMS are better together
Unify your marketing across multiple channels by seamlessly integrating SMS into your email, automations, and social campaigns.
Marketing help for small businesses navigating COVID-19
COVID-19 is impacting small businesses around the world. Check out this article for practical marketing recommendations for small businesses navigating their response to the coronavirus and this uncertain time.
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
Social Media Marketing
Using social media to advertise a brand, products, or services. Social media marketing allows a brand to insert itself into ongoing conversations on channels such as Twitter, Facebook, and Instagram.
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
How to Create an Effective Go-to-Market Strategy
Every business needs a go-to-market strategy. Our 5-step guide will help you create one.
End User
Understand the definition & significance of end users in product design. Learn their role & how to meet their needs for successful implementation.
Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.