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Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

Brand Ambassadors: Elevate Success With Strategic Partnerships

Boost business success through strategic partnerships with brand ambassadors. Elevate your brand with influential collaborations for lasting impact.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.

Master Solution Selling: Techniques and Strategies for Sales Teams

Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.

Six Thinking Hats: A Path to Balanced Decisions

Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.

Tap the Power of Post-Purchase Behavior to Boost Sales

Learn how post-purchase behavior shapes brand loyalty and business growth—and how to turn customers into repeat buyers.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.