Audience Segmentation Tools for Advanced Marketing Campaigns
See how Mailchimp’s audience management tools can help you create audience and customer segments for better marketing campaigns.
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Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
How to Vlog: 22 Tips to Get Started
Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.
Mailchimp Tools & Apps Integration Directory
Find an Integration — See how Mailchimp integrates with your favorite tools and apps to help you do more with your marketing.
Upcoming online events, conferences and webinars
We love to meet our customers virtually-in-person. Join us for these online events from home.
Mailchimp for Developers
Find all the Mailchimp API documentation and tools developers need to send marketing and transactional emails.
Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
Making the Most of Planning with Sarah Best Strategy
A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.