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What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

Capture Attention and Build Brand Identity With the Perfect Tagline

Learn about taglines and how to write a memorable tagline that fits your brand. Access helpful tips to create unique, successful taglines that grab attention.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

Exploring Likert Scales for Actionable Customer Insights

Discover how Likert scales can unlock actionable customer insights and guide strategic decisions.

What Is A Lead Magnet And How To Create One

Learn what a lead magnet is and the steps to create one. Explore different lead magnet ideas and examples to find the one that fits your business.

What Is a Heat Map In Business?

A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.

What Is a Cap Table—And How Can It Help You Attract Investors?

What is a cap table? Learn about this essential tool that tells your startup’s financial story and discover how it can open doors to funding opportunities.

What are Battle Cards and How to Utilize Them

Discover what battle cards are and how to leverage them effectively in your sales strategy. Optimize your approach and gain a competitive edge.

PS: Meaning and How to Use It

What does P.S. mean and how should you use it in letters and emails? Find out now.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.