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Mastering Content Governance: Best Practices for Managing Your Content

Learn how to build a content governance plan to manage your business's message, communicate more efficiently, and improve content quality.

Subject Line Comparison

The best and worst open rates in Mailchimp.

Cancellation Email Strategies: Turning Goodbyes Into Brand Wins

Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.

Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails

Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.

How To Improve Your SaaS Marketing Strategy

Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.

A Marketer’s Guide to Peace of Mind With Double Opt-In

Wondering if double opt-in is worth the extra hassle? The truth is that it can save you money, ensure compliance, and get better results. Here’s how it works.

Cohort Analysis: Increase Customer Loyalty

Keeping customers is just as important as attracting new ones. Use cohort analysis to understand your audience and boost customer retention.

Cart Abandonment Rate: 8 Ways to Avoid Lost Sales

Increase your e-commerce store profits and boost customer loyalty with these tips to lower your cart abandonment rate.

How Diminishing Returns Impact Your Ad Budget

Diminishing returns can negatively impact your ad campaign performance. Discover the warning signs and how to minimize their impact.

How Chimpadeedoo Became Mailchimp Subscribe

We’re excited to introduce Mailchimp Subscribe, our revamped and rebranded mobile signup form app for tablets. Released today for Android & Apple.

Creating Email Signatures [Templates and Formatting]

Email signatures can play a more significant role in your communication efforts than you realize. Learn what to include in your email signature with this guide.

Dedicated IP: The Key to Maximizing Email Deliverability

Ensure the deliverability of your emails with a dedicated IP address. Learn more about what dedicated IPs for email marketing are and how to use one.