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Are Email Addresses Case Sensitive? And Other Email Best Practices

Email addresses are not case sensitive. Learn about best practices for creating an email address and signature, whether it’s a personal or business email.

What Is a 404 Page and Why Is It Important?

Discover the significance of 404 pages and why they're critical for website success.

Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.

Mailchimp Automations Help Willful Boost Conversion Rates 18x

Personalized automation flows gave this Canadian estate-planning company a faster path from signup to completion.

Deliverability for Your Clients

We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

SMS List Building: 10 Smart Strategies

Grow your SMS list with proven strategies to attract, engage, and retain customers through text message marketing.

SMS Marketing Frequency: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

When to Hire More Employees for Your Small Business

It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.

Permission-Based Marketing: How to Do It Right

Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.

The Digital Approach to Partner Relationship Management

Is your partner relationship management strategy up-to-date? Discover how digital tools can provide a competitive edge in nurturing business relationships.

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.