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From Free to Profitable: Tips for Implementing a Freemium Model

Read this guide to learn how to use freemium business models to attract and convert more customers.

Website Health: Diagnose, Fix, and Optimize Your Site for Maximum Health

Learn to assess, diagnose, and fix common website issues with this comprehensive wellness plan to optimize your site's performance, security, and SEO health.

Types of Shots: Best Angles For Camera, Film–and Marketing

Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.

How Steel City Collectibles Became a Leader in Sports Memorabilia

The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.

The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Why Your Website Should Be Built with a Responsive Design

Learn why you need a responsive design for your website. From image sizing to overall mobile optimization, here’s what you need to know.

How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them

Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.

What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.

How Georgina White Got Back to What She Loves, Pinterest Marketing

This marketing maven hired a Mailchimp partner to take over her newsletter, so she could focus on growing her Pinterest consultancy.

Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation

Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

What is a Sales Funnel? How to Use It to Drive More Qualified Traffic

A sales funnel can increase qualified traffic and encourage leads to purchase. Learn more about how sales funnels work and how to build one.