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Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

How a Client Onboarding Checklist Can Drive Results

Improve your onboarding process with a new client onboarding checklist. This way, you can make a great first impression and retain more customers.

Cleaning Email Lists 101: Refreshing Address Lists

Learn how to scrub your email list. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates.

Churn Prevention Strategies to Maximize Client Retention

Say goodbye to attrition with effective churn prevention strategies. Improve customer retention and build stronger relationships with our expert tips.

Cancellation Email Strategies: Turning Goodbyes Into Brand Wins

Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.

Why Brand Salience Matters for Brand Loyalty and Customer Retention

Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.

How to Turn Customers into Brand Advocates

Learn how to build a brand advocacy program that turns customers into advocates for your business.

Targeting 101: A Beginner's Guide to Segmentation

The hardest thing about ‘segmentation’ is the term itself—learn how to get started.

Beginner's Guide to Starting a Rewards Program

A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.

How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E-Commerce

Using automations, segmentation, and Mailchimp’s Shopify integration, Gruppo Terroni grows online sales through meaningful engagement.

Why Do Emails Bounce—And How to Improve Deliverability

Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.

Exploring Data Storage: An Essential Guide for Business Decision-Makers

Navigate the world of data storage with confidence. Gain insights and strategies in this essential guide for business decision-makers.