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Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Color Psychology for Marketers: A Strategic Guide to Brand Success

Color psychology drives buying decisions and helps many good brands become unforgettable. Find out how to use color to connect with customers and boost sales.

Cohort Analysis: Increase Customer Loyalty

Keeping customers is just as important as attracting new ones. Use cohort analysis to understand your audience and boost customer retention.

COB vs EOD Explained: How To Use These Business Acronyms

Learn what the acronyms COB and EOD mean and how to use them in the business world

Forget Solo Missions: Co-Marketing for the Win

Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.

Getting Started with Client Intake Forms [Free Template]

Use this guide to learn why you need a client intake form for your business, where to find the best client intake form template, and how to make your own.

Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns

Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.

5 Ways to Clear Out Last Year's Inventory

Turn slow-moving products into cash with these tools and tips.

Churn Prevention Strategies to Maximize Client Retention

Say goodbye to attrition with effective churn prevention strategies. Improve customer retention and build stronger relationships with our expert tips.

ChatGPT Prompts for Email Marketing: The Basics

Can’t craft the perfect ChatGPT prompt for your email campaigns? Check out 10 examples to inspire you.

Charity Marketing on a Budget: Effective Strategies

Learn how to make your nonprofit marketing budget work for your organization with our most effective strategies, tips, and more.

Subject Line Comparison

The best and worst open rates in Mailchimp.