What is Marketing and How to Create a Strategy that Works
Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.
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Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
Total Addressable Market (TAM): How to Calculate
Understand your Total Addressable Market (TAM) with insights and strategies for business expansion. Maximize your market potential today.
The Numbers Are In: How You Spent Your Holidays
Here’s how the 2017 holiday season shaped up, by the numbers.
One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
Best and Worst Times to Post on Instagram: A Brief Guide
What are the worst times of day to post on Instagram? If you’re running an account for your business or personal brand, steer clear of these days and times.
What is Mobile SEO and How Does it Differ from Desktop?
How location, operating systems, screen size, and more impact search engine optimization on mobile devices.
What Is Inside Sales And How Does It Work?
Inside sales is a remote selling strategy. Learn how it compares to outside sales and the skills you need to be a successful inside sales rep.
What is Generative AI and How Can it Revolutionize Your Business?
Discover what generative AI is and how you can use these AI tools to enhance your business processes.
What is Business Intelligence and How To Use It
A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
What are Battle Cards and How to Utilize Them
Discover what battle cards are and how to leverage them effectively in your sales strategy. Optimize your approach and gain a competitive edge.