Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
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Trial and Error: A Copywriter’s Journey
Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.
Training Your Clients to Be Better Marketers
Email marketing can seem scary if a client has never done it before. But Agencia Reinicia, an agency based in Madrid, believes it can help clients get over their fear with a simple tactic: training.
Revisiting Deliverability
Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.
Pro Tips for Auditing Your Client’s Mailchimp Account
Because of founder Brett Farmiloe’s auditing background, it’s in his agency Markitors' DNA to analyze every piece of information and formulate a story using that data. Here are his tips for a good email audit.
No Sprinkles Required
How Jeni's Splendid Ice Creams uses email to delight their customers—and grow their brand.
On Choosing Clients and Making E-Commerce Beautiful
Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.
Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.
How to Build a Better Black Friday Campaign
If you want your email campaign to stand out, how do you compete against other retailers flooding inboxes? Small Biz Triage know what works.
How Digital Impulse Maximizes Automation
Digital Impulse shares insights on how creative email automation solutions have helped their clients meet their goal to convert more.
Giving the Gift of Data
How Juist stepped in to help segment and personalize Kerstpakketten's emails—and build a whole new webshop in just 3 months.
The Fine Art of Digging Deep: How Good Research Drives Success
Since the launch of Mailchimp’s new Facebook Ad Campaigns, we’ve gotten a lot of great feedback from our clients. Its success is owed, in large part, to the deep digging done by our research team.