Learning from your mistakes isn’t easy. But Agencia Reinicia, a Madrid-based agency that offers in-company training for clients, actually encourages them to mess up. That’s because if you confront your fear—say, of hitting that “send” button on an email campaign—you’re less likely to be afraid of it in the future.
An introduction to email marketing is the agency’s bestselling on-site training course, and for good reason: Email marketing can seem daunting if clients have never tried it before. Typically, a Marketing Manager or Sales Manager hires Agencia Reinicia. To date, the agency has trained more than 2,000 people in email marketing and marketing automation using Mailchimp.
“People are afraid of failing,” says Néstor Tejero Bermejo, Strategy and Marketing Advisor. “They are scared because they think that they are going to break something. But the good thing with Mailchimp is that if you do something wrong, you can sort it out.”
Whether you help clients with the basics or more advanced features, here are some training tips from Agencia Reinicia to ensure they succeed.