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Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

How the Bandwagon Effect Can Benefit Your Business

Explore the bandwagon effect, its influence on decision-making in business, and how social trends shape our choices and behaviors.

Optimizing B2C Sales

Learn about business-to-consumer (B2C) sales, the benefits of this business model, and how to make the most of your B2C sales efforts.

Start a B2B Partner Program in 5 Steps

A B2B partner program can help your company grow its audience and increase sales. Learn how these programs work and how you can start your own partner program.

B2B Content Marketing: Strategies to Boost Business Growth

Learn how to create a winning B2B content marketing strategy with our complete guide on content marketing for B2B.

29 Stock Photo Websites to Spice Up Your Content

Don’t know where to get stock photos for your content? We’ve curated a list of paid and free stock photo websites—so you don’t have to.

Use Automated Email Follow-Ups to Stay Engaged and Drive Action

Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.

Understanding Your Company's Attrition Rate: The Cost of Employee Turnover

Learn about employee attrition rate, how to calculate it, and steps you can take to decrease turnover and boost your organization's efficiency.

Artist Websites: How to Stay Authentic to Your Art Online

Expand your reach and create a beautiful artist website to showcase your work. Here’s everything you should include in an online art portfolio.

How to Set Up Your Art Portfolio Website

Show galleries and private customers exactly who you are with an art portfolio website. Follow these tips and best practices to set up your online art portfolio seamlessly.

7 Announcement Email Best Practices (With Examples)

Learn the importance of announcement emails and get started writing your own!

Don’t Get Sunk by Anchoring Bias

Learn when anchoring bias drives decision-making, the steps to take to avoid this pitfall, and how to use it to achieve better sales and negotiation outcomes.