Is Now the Time to Hire Outside Help?
Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.
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First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
Testing Your Way to Better Facebook Ads in Mailchimp
Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.
Find Better Leads and Close More Deals With Technographic Data
Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.
Boost Email Open Rates with Subject Line Testing
Discover the secrets to higher email open rates through subject line testing. Elevate your email marketing game and engage your audience effectively.
Use Story Arcs to Build Campaigns That Convert
Story arcs can enhance your marketing by driving engagement and conversions. Learn how to use story arcs to your advantage.
Stakeholder Management: The Complete Guide
Learn how effective stakeholder management can help you reach your marketing goals.
How Social Proof Can Boost Your E-commerce Business
Explore what social proof is, why it's crucial in any marketing strategy, and how you can use it to increase conversions for your online business.
Social Media Strategy for People Who Sell Stuff
Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.
Snackable Content: Keep Audiences Engaged on the Go
Want to boost your marketing return on investment? Explore how snackable content can help you reach busy audiences, increase engagement, and drive conversions.
SMS Short Codes: What They Are and Why Your Business Needs Them
Learn what SMS short codes are and how they can be used to maximize your company’s marketing efforts.
How SMS Segmentation Can Drive Better Engagement
Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.