How to Respond to Negative Reviews
An occasional unsatisfied customer is inevitable. Learn how to respond professionally and turn criticism into positive customer experiences.
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Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Navigation Menu: How to Improve Website Navigation
A good navigation menu is key to improving the user experience. Learn how a navigation menu can help your website with this guide.
Understand Natural Language Processing and Put It to Work for You
Learn about natural language processing, how it works, and its benefits so you can use natural language processing to help your business.
What Is Multivariate Testing?
With multivariate testing, you can see what resonates with your audience. Learn more about multivariate testing and how it compares to A/B testing.
The Rise of Multimodal Models: How They Can Benefit Your Business
A multimodal model is a form of machine learning that can help improve business processes. Learn more about multimodal learning here.
Common Mistakes in Multi-Channel Automation
Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.
The Power of MQLs (Marketing Qualified Leads)
Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.
MQL vs SQL: Why Both Matter for Your Business Growth
Improve your sales funnel by learning the differences between MQL and SQL, and why both are crucial for growth.
What Are the Most Used Email Service Providers?
There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.
How to Write a Mission Statement: Examples, Tips & Best Practices
How do you encompass all that your brand is in a sentence or two? Learn how to write a mission statement, with examples and best practices.
The Power of Mirroring: Build Rapport and Close More Sales
Learn how mirroring can help you build rapport and close more sales. Discover the power of body language, tone of voice, and other mirroring techniques.