Why BOPIS is the Future of Retail: A Guide for Business Owners
Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.
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Best Time To Send An Email On Saturday
Trying to optimize weekend email campaigns? Learn more about what factors to consider when timing your Saturday emails and when might be best to hit send.
Create the Best Email Layout With These Tips
A good email layout is critical to connecting with customers. Learn how to create the best email design and layout with Mailchimp.
Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
Effective Back-to-School Marketing Tips
Boost your sales with effective back-to-school marketing tips. Discover strategies to engage students and parents this season.
Why are my Emails Going to Spam Folders?
Spam filters work hard to reduce inbox irrelevance, so it’s important that you understand what spam is, and how spam filters and firewalls work.
Use Automated Email Follow-Ups to Stay Engaged and Drive Action
Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.
Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
Are Email Addresses Case Sensitive? And Other Email Best Practices
Email addresses are not case sensitive. Learn about best practices for creating an email address and signature, whether it’s a personal or business email.
Analyze Website Performance
Want to know what works on your website? Check out resources on how to get started with analytics.
What Is Allowlisting and Why It’s Important for Email Success
Learn how email allowlisting helps your business reach inboxes and build trust with subscribers.
How to Use the AIDA Model to Win Customers
The AIDA model tracks the customer experience in 4 steps: Awareness, Interest, Desire, and Action. Learn how to use this model in your marketing strategy.