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Six Thinking Hats: A Path to Balanced Decisions

Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.

Opt-In List Best Practices for Marketers

Learn the best practices for building and maintaining a high-performing opt-in list that boosts engagement and drives conversions.

How to Write an Auto‑Reply Email

Auto‑reply emails let customers know you're out of office. With a well‑crafted auto‑reply, you can maintain good customer service at all times.

How to Create a Business Plan in 9 Steps

Writing a business plan can be complicated—but it doesn’t have to be. Learn how to create a business plan in less than 10 steps.

Formal Email Excellence: Your Guide to Making Every Word Count

Want to improve your professional communications? Learn how to craft the perfect formal email for improved client relations and seamless team collaboration.

5 Email Personalization Tips To Boost Open Rates

Follow these email personalization tips to create emails your subscribers will want to open. From user data to subject lines, here’s how to raise open rates.

A Guide to Email Marketing for Hotels

Learn how to leverage email marketing for hotels to boost customer engagement and guest loyalty.

Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails

Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.

Dedicated IP: The Key to Maximizing Email Deliverability

Ensure the deliverability of your emails with a dedicated IP address. Learn more about what dedicated IPs for email marketing are and how to use one.

A Better Way to Onboard Customers: Tips for Business Owners

Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

Show Your Love With Customer Appreciation Messages

Discover the power of well-crafted customer appreciation messages. Learn how to write notes that build lasting relationships and grow your business.