Flesch-Kincaid Reading Ease Test: A Simple Tool for Content Clarity
Clear writing gets better results. Find out how the Flesch-Kincaid Reading Ease test helps you connect with readers and deliver impactful marketing messages.
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Improve Email Readability and Increase Response Rates
Improve email readability with clear, concise writing that boosts engagement and response rates. Make every word count!
How to Turn Ideas into Blog Names
Writing blog names for businesses is not as easy as it seems. Follow these steps to learn how to craft good blog names that are short, catchy, and unique.
7 Black Friday SMS Campaigns to Take On the Holidays
Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.
7 Announcement Email Best Practices (With Examples)
Learn the importance of announcement emails and get started writing your own!
AI Content Generators: Pros, Cons & Examples
AI content generators can help you create content, but are they worth it? Learn the pros and cons, and some of the best AI writing generators available.
How Mailchimp Sets It's Writers Up For Success and Exposure
I wanted to figure out a way to support the writing community in Atlanta and share how vibrant our local lit scene is with my fellow peeps. That’s how Mailchimp’s reading series, Get Lit, got started.
How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing
Sweet Auburn BBQ gets timely deals in the hands of its SMS subscribers—just in time for dinner.
Trial and Error: A Copywriter’s Journey
Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.
Science & Candy: A Recipe for Automation Success
How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.
Marketing Shelfie—Branding Edition
What makes a great brand? Our latest Shelfie explores exactly that, with picks that demystify the world of branding. Learn how stories, design, writing, strategy, and being remarkable all come together to create successful brands.
What Sustainability Means for Spark & Bell Founder Emer Gillespie
Emer's holistic approach to handmade, custom lighting means prioritizing what’s best for the environment, her customers, and her community.