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How to Create Targeted Content That Resonates

Create targeted content that resonates with your audience. Learn key strategies to craft personalized messaging that drives engagement and conversions.

What Is the Snob Effect? And How it Builds Luxury Brand Loyalty

Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.

Optimize SMS Workflows to Send Better Messages to Customers

Streamline your SMS workflow to send the right messages at the right time and keep customers engaged.

SMS for Churches: How to Amplify Your Outreach

Your message matters too much to miss. Explore how SMS for churches can help you reach every congregation member with instant, engaging messages.

The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify

Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.

How to Make Your Brand Stand Out

Mailchimp's in-house expert explains what you need to set your small business apart.

The Art of Selling: Perfect Your Sales Script with Examples

Learn how to perfect your sales script with practical examples. Increase your sales and close deals with confidence using proven techniques.

The Power of Product Positioning Maps: How to Outsmart Your Competitors

Discover the power of Product Positioning Maps and learn how to outsmart your competitors and dominate your market.

Tap the Power of Post-Purchase Behavior to Boost Sales

Learn how post-purchase behavior shapes brand loyalty and business growth—and how to turn customers into repeat buyers.

Mastering the MEDDIC Sales Process

Use this guide to explore the MEDDIC sales process and see how it can effectively qualify leads and transform your sales approach for optimal results.

Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

Lookalike Modeling Best Practices to Engage Customers

Use lookalike modeling to expand your customer base. Learn proven best practices to improve targeting and drive engagement in your digital campaigns.