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Use Story Arcs to Build Campaigns That Convert

Story arcs can enhance your marketing by driving engagement and conversions. Learn how to use story arcs to your advantage.

Stitching Together Data with Gwynnie Bee

Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre

Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

Static Budget vs. Flexible Budget: Which is Right for Your Business?

Discover how to choose between a static and flexible budget for your business. Understand the advantages and disadvantages of each budgeting approach to make an informed decision.

Startup Equity: The Founder’s Playbook

Unsure how to best manage your startup equity? Discover the best practices in equity distribution and how they can impact your startup’s future and growth.

Blogging 101: Starting a Blog for Your Brand

Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

The Benefits of Using a Staging Site for Business Websites

Maximize your website's potential with a staging site. Test new features, avoid mistakes, and improve performance.

How Spam Triggers Impact Your Email Open Rates

Avoid spam triggers that tank your email open rates. Learn what words, tactics, and mistakes to avoid for better inbox placement and engagement.

The Impact of Sonic Branding on Brand Recognition

Explore the power of sonic branding in boosting brand recognition. Uncover the impact and benefits of sound in shaping a memorable brand identity.

How soda brand Something & Nothing engages its audience

The company’s founder explains how they use Mailchimp to engage its audience with cultural content

The Rise of Social Shopping in Ecommerce

Social shopping is on the rise. Discover how to use social retail strategies to drive more sales and boost brand growth.