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Effective CTAs and CTA Buttons for Higher Engagement

Catch your reader’s attention with CTAs that convert. Learn how to write calls to actions and review these tips, examples and best practices.

Breadcrumb Navigation: How to Use it to Make Your Site Easy to Find and Navigate

Learn about breadcrumb navigation, how you can use it to make your site easy for search engines to find and for users to navigate.

Establishing and Maintaining Brand Consistency

In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.

AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.

Customer Spotlight: AdHoc Presents

The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community

The Evolution of Freddie’s Marketplace

Creating a space where Mailchimp makers sell their stuff

How to Sell a Surprise: 3 Tips From Pack Up + Go

Find out how this surprise travel brand prepares their customers to head to unknown destinations.

How Earl of East Reaches Their Audience With Value-Added Content

Learn how this lifestyle brand keeps their audience inspired through storytelling.

How Marketing Agencies in Mailchimp & Co Uncork Bottlenecks

Four Mailchimp partners share how they've adapted their marketing strategy to maximize productivity and growth.

The power of referrals for your business (and how to ask for them)

Ask for referrals and maximize your earning power with these tips and templates for agencies and freelancers.

Selling Your Services Online: How to Differentiate Your Business and Stand Out

Trying to find the time to build out your agency or freelance business? Follow these tips so prospective clients can find you.

FreshInbox: On a Mission to Take Interactive Email Mainstream

FreshInbox founder Justin Khoo  as spent his entire career pushing the web to be better. And in email, he sees a lot of room for improvement.