5 Key Dates for Your Holiday Marketing Plan
Boost your sales with this handy calendar and our holiday marketing tips.
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5 Data-Driven Tools to Maximize Holiday Sales
Use these dynamic tools to help maintain momentum during the holiday sales season.
Fourth of July Email Marketing Tips
Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.
4 Ways to Maintain Brand Consistency Across Your Marketing
Create a brand message and visual style that’s recognizable and dependable.
11 Business Ideas to Inspire You in 2022
Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide
Email Etiquette Rules Everyone Should Follow
Learn 10 email etiquette tips to boost your communication skills.
Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.