July 4th is just around the corner. If you’re an American, this means you’ll likely spend the weekend gripping a cold beverage in one hand and a small explosive (or 50) in the other. And if you’re an American email marketer, this means…well, it depends.
Here at Mailchimp, we’re big fans of only sending email when you have something to email about. Just because it’s a big holiday doesn’t mean you have to go all out. But if you do have something to say (maybe you’re a small business brick and mortar looking to take advantage of holiday foot traffic, or an e-commerce store with an especially patriotic product to push), we’ve got some tips for you.