1. Write a captivating subject line
There is never a second chance to make a first impression, so you must make that first impression count. That is why you should think about your 4th of July email subject lines. When in doubt, a shorter subject line is better. If the subject line is too long, people will automatically assume that the email is long, and they will probably ignore it. Make sure your subject line is quick, catchy, and to the point. Convince people that it is worth their time to read the rest of the email.
It’s worth considering if trendy subject lines are right for your business. Our comparison study found that straightforward subject lines fare better than ones that read like Sunday paper advertisements—sometimes affecting open rates by more than 40%. So try to avoid cliches like "Let freedom ring with our July 4 sale!" this year.
2. Keep it festive and engaging
Next, remember that you need to keep the email festive and engaging. The 4th of July is a happy celebration, so your email has to have a happy ring as well. You may want to touch briefly on some of the popular celebration ideas that people might be engaging in. Then, try to work your products and services into the email somewhere.
For example, if you are selling fireworks, you may want to start by talking about how enjoyable it is to have family members and friends in one place. Then, you can launch into the value of having fireworks as a part of your celebration.
If you are curious about whether the email is festive and engaging enough, you may want to reach out to a few of your friends or colleagues to beta test the email. See what they think about the email. If they stay engaged while reading your email copy, there is a good chance that you are on the right track.
3. Focus on location
You should think about your specific location. This is particularly important if you have a brick-and-mortar store, as you will want people to come to the store to learn more about your products and services.
For businesses that balance brick-and-mortar with e-commerce, holidays like the Fourth can be tricky: You want to conduct your usual business over the internet while bringing the right people into your actual store. Geolocation is perfect for a weekend like this.
Folks near your store get one version, folks who live in another state get a different one. This also helps you reduce irrelevance for international users by making sure they don’t receive a July 4th email. You can even use it to start a party, if the holiday spirit so moves you.
If you need help customizing your email marketing campaign to meet your needs, you should consider putting Mailchimp to work for you. This is a tool that gives you access to a wide variety of features you can use to improve the performance of your email marketing campaign. That way, you can customize the individual emails that your prospects receive.
4. Use photo campaigns
There is a saying that a picture is worth a thousand words. Therefore, you can use photo campaigns to help you maximize the results of your marketing efforts. For example, you may want to use images that demonstrate just how people can use your products and services to enhance their 4th of July celebrations. You might even want to include a few videos as a part of your marketing campaign.
You do not have to get too fancy or involved with your photo campaign. Something simple and straightforward is probably enough. Take a quick Instagram of an American flag in your window, then use it to remind your customers about your 4th of July sale. You can also take photos of new or sale items, add festive captions, and send them straight to your list.
5. Segment your audience
You should also consider segmenting your audience and individualizing the emails that people receive. For example, some people who are at the bottom of the sales funnel might be ready for something more targeted. On the other hand, someone at the top of the sales funnel might need something more general. If you want to attract repeat customers, you may want to customize the emails based on the products that individuals have purchased in the past.