4 Ways to Maintain Brand Consistency Across Your Marketing
Create a brand message and visual style that’s recognizable and dependable.
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11 Business Ideas to Inspire You in 2022
Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide
Email Etiquette Rules Everyone Should Follow
Learn 10 email etiquette tips to boost your communication skills.
Marketing Resources
Find detailed advice on how to start, grow, and market your business, along with inspiring stories from real entrepreneurs.
Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.