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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.