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How One Customer Conversation Changed an Entrepreneur’s Perspective

As Sarah Pierre approaches 10 years at 3 Parks Wine Shop, she reflects on why taking care of people (including herself) has been key to success.

Science & Candy: A Recipe for Automation Success

How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

How Your Business Can Sell Its Services Online

Have a business that provides services? Here’s a guide for selling those services, with everything from finding your customers to keeping their business.

Our Top Holiday Tips for Small Businesses

When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. Here’s a list of our top tips for the holiday season.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

Most Common Spam Filter Triggers

We looked at the most common triggers that Mailchimp customers have set off. Some of them are pretty surprising.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Best Marketing Strategies for Small Business Owners

Explore practical, cost-effective marketing strategies small businesses can use to reach customers, boost engagement, and fuel growth.

23 Easy Ways to Make Money From Home

Everyone’s looking for easy ways to make money from home—and we have some ideas. Check out these attainable avenues to earn some extra income from home.

How to Increase Your Audience Engagement

Learn how to increase loyalty and build deeper user engagement with your digital product.