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What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

How to Conduct a Cost-Benefit Analysis

Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.

10 Catchy Slogans: Examples of Popular Slogans

The best catchy slogans get stuck in your head. Here are 10 of the most popular, and tips for writing your own.

Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making

Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.

Why Brand Salience Matters for Brand Loyalty and Customer Retention

Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

Advice for Getting Your Marketing Business Through Tough Times, from People Who’ve Lived It

Three entrepreneurs share how they’ve survived a crisis in the past, and give advice for making it through this one.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

How SMS Segmentation Can Drive Better Engagement

Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.