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Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

New Product Development: From Idea to Market Success

Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.

Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

Target Smarter: A Guide to Geofencing Marketing

Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.

Hyper-Personalization: Get Personal With Your Marketing

Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.

The Sales Cycle: A Unified Guide for Marketing and Sales Teams

Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.

7 Ways Data Science Can Improve Your Marketing

Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.

8 Rules When It Comes to Skin Care Advertising

The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.