The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
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How to Create an Engaging SMS Fundraising Campaign
SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.
16 Sales Team Management Best Practices for High-Performing Sales Teams
Lead your team to success and drive profits with our sales team management best practices.
Omnichannel SMS: One Channel to Sync Them All
Omnichannel SMS can help you avoid losing customers between touchpoints. Here’s how to get started.
Cohort Analysis: Increase Customer Loyalty
Keeping customers is just as important as attracting new ones. Use cohort analysis to understand your audience and boost customer retention.
Follow This 7-Step Checklist to Migrate to Mailchimp
Follow this checklist to ensure your emails get delivered from your brand new account.
How MovingWaldo used Mailchimp and QuickBooks to grow revenue and optimize messaging
With a mix of analytics, A/B testing, and Mailchimp’s QuickBooks integration, MovingWaldo helps relieve the stress of moving homes.
Email Marketing with Google Ads: The Dynamic Duo
Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.
Tips from Our E-Commerce Users for National Small Business Week
To honor National Small Business Week, we highlighted some tips from our very own e-commerce experts: our customers.
The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify
Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.
Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
Holiday Prep Advice From 2 Mailchimp Customers
The owners of Cheeky Peach and Little Barn Apothecary offer their best holiday marketing tips. Learn how to make customers feel loved, reach people with segmentation and automation, and promote your holiday offers.