How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
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Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.
Transactional API Quick Start
Use this guide to start using the Mailchimp Transactional API to send fast, personalized transactional emails. Learn how to make a Transactional API call.
Open Commerce Quick Start
Get up and running with a Mailchimp Open Commerce development environment.
Marketing API Quick Start
Use this guide to start using the Mailchimp Marketing API. Learn how to generate your API key, install the client library, and make your first API call.
How to Develop a Startup Marketing Strategy
Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.
Why Small Businesses Should Start Marketing on Day One
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
Product Growth Strategies for Startups and Growing Businesses
Engage new users and grow your audience whether you’re launching a new product or continuing to grow your business.
Meet Goodr, the Atlanta Startup Solving Hunger’s Big Logistics Problem
How Jasmine Crowe’s broader mission informs Goodr’s day-to-day operations and keeps its community engaged.
Marketing Automation Examples: Getting Started with Email Automation
Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.
How to Thrive as a Startup Founder: Tips for Success
Discover essential strategies and actionable tips for startup founders to thrive in the competitive business landscape.
14 Top Email Marketing Tips for Startups
Learn how to create high-performing email marketing campaigns that drive results and help your startup scale faster.