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What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

A Marketer’s Guide to Peace of Mind With Double Opt-In

Wondering if double opt-in is worth the extra hassle? The truth is that it can save you money, ensure compliance, and get better results. Here’s how it works.

Direct vs. Indirect Competition in Business

Understanding the differences between direct vs. indirect competition can help you develop effective differentiation strategies. Read on to learn more.

Understand Your Buyer's Journey: When to Use Demand Generation vs. Lead Generation

Learn about the key differences between demand generation vs. lead generation and how they work together here.

Data Utilization Tips for Improved Decision-Making

Transform how you make decisions with practical data utilization tips. Harness data to drive better outcomes.

What is a Data Management Platform?

Want to understand your customers better? A data management platform can help analyze customer data for valuable insights into their needs and preferences.

How to Balance Customer Support vs Customer Service

Striking the right balance between customer support vs customer service is key. Elevate your service game with our tips for success.

Types of Customer Information and How To Use It

Customer information can help you better understand your customers and lead your business toward success. Learn how to use customer information for business growth.

What Is Customer Experience Automation?

Gain a better understanding of how customer experience automation (CXA) can help businesses set customer expectations and improve overall customer satisfaction.

Track Customer Engagement Metrics and Boost Retention

Monitor and improve customer engagement metrics for better customer retention.

Customer Acquisition vs. Retention: What Matters Most in Business?

Learn the differences between customer acquisition vs. retention and discover why they both matter in today's market.

CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?

Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.