Search Mailchimp

Cross Sell vs Upsell: What’s the Difference

Learn the difference between cross vs upsell. Explore several examples of each to know when you should use one method over the other.

CRM vs ERP: What Businesses Should Know

How do you choose between CRM and ERP software? Learn the ins and outs of these two business process systems to know which better fits your needs.

CRM Database: Definition + How to Use It

CRM databases are an integral part of taking your customer relationships to the next level. Gain a better understanding of what CRM software can do for your business.

Exploring Cost Structures and Their Role in Maximizing Profits

Learn about various cost structures and their impact on profit margins, providing insights for better financial decision-making.

How to Calculate CPA and Why it Matters in Business

Gain a better understanding of cost per acquisition (CPA) for your company and learn how to improve this financial metric to lower costs for your bottom line.

Ease Cognitive Overload in UX Design

Learn how taxing working memory causes cognitive overload and ways to improve UX design for a better user experience.

Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important

Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.

Understanding Cardinality: Unlocking the Meaning Behind Data Relationships

Cardinality can help you better understand your data. Learn more about cardinality and how it’s used here.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.

Awareness Stage Mistakes Killing Your Lead Generation

Struggling with lead generation? Learn how to avoid critical awareness stage mistakes and streamline your funnel for better results.

How Augmented Reality is Reshaping the Landscape of Marketing

Augmented reality can enhance your marketing efforts, allowing you to create better and more effective strategies. Learn how to use AR in marketing here.

How to Conduct Audience Research for Targeted Marketing

Get the most from your marketing strategy. Learn how to conduct audience research to better reach and engage your target customers.