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A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

Creating a Strategic Plan with 30-60-90 Day Goals

30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

What Is Email Etiquette? 10 Business Best Practices

Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.

Webinar Promotion Tips for Bigger Audiences

Boost webinar attendance with proven promotion tips. Learn how to attract, engage, and grow your audience.

Understanding the Types of Machine Learning Algorithms

Discover how to choose the right machine learning algorithm for your business needs. Get expert advice and learn about the most popular algorithms in use today.

Text Messaging and Privacy Laws: What Business Owners Need to Know

Discover how text messaging can impact your business and why it’s important to adhere to text messaging privacy laws.

Suggestive Selling Strategies: Increase Business Performance and Profits

Discover effective suggestive selling strategies to enhance your business performance and drive your overall success.

Opt-In List Best Practices for Marketers

Learn the best practices for building and maintaining a high-performing opt-in list that boosts engagement and drives conversions.

How to Write an Auto‑Reply Email

Auto‑reply emails let customers know you're out of office. With a well‑crafted auto‑reply, you can maintain good customer service at all times.