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Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

How to Craft an Effective Restaurant Website

Craft the perfect restaurant website with these key features, and draw inspiration from examples of effective restaurant websites.

Pre-Built Segmentation: Target Your Customers With One Click

We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.

Turn Visitors Into Leads With Online Form Builders

Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.

From Clicks to Conversions: Mastering Landing Page Split Testing

Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.

How to Write an Email for a Job Application: Best Practices & Examples

When applying for a job via email, it's important to craft an email that makes you stand out. Use these tips to write a great job application email.

How to Increase Conversion Rate and Drive More Sales

Maximize your conversion rate and increase sales using actionable techniques and proven tactics tailored to your business goals.

Google SGE: How to Make the Best of AI Overviews

Best practices on how to react to or recover from the rollout of Google AI Overviews. Learn what it takes to be successful in the age of Google SGE!

How To Embed a Form On Your Website

Embedding forms and surveys on your website can allow you to collect valuable data about your customers. Learn how to easily embed a form on your website.

How to Improve Your Email Unsubscribe Rate

Unsubscribe rate is only one of the KPIs all email marketers should be tracking. Learn how to lower your unsubscribe rate and boost conversions.