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Ad Design Tips for Better Campaigns

Learn the essentials of effective ad design, from eye-catching visuals to compelling messaging, to create ads that captivate your audience and drive results.

How to Calculate and Improve Your Acquisition Rate

Learn to calculate your acquisition rate and explore expert strategies to attract more customers.

Proven Tactics for Reducing Acquisition Costs with Marketing

Drive business growth with effective acquisition marketing campaigns. Learn how to attract new customers and optimize your marketing spend.

How to Regain Sales with Abandoned Cart Emails

Learn how to take sales over the finish line with an email series built on abandoned cart email best practices.

A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

Creating a Strategic Plan with 30-60-90 Day Goals

30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

Winning the Moment: ZMOT Strategies for Marketing

Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.

Getting Started With Marketing Optimization

Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.