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A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

Creating a Strategic Plan with 30-60-90 Day Goals

30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

When to Use Videos in an Email Marketing Campaign

Embedding videos in your marketing campaigns can be a highly engaging strategy. Learn more about using video in your email marketing campaigns.

What Is Google Shopping? Everything Businesses Should Know

Get the most out of your Google Shopping efforts with these best practices.

What Is Email Etiquette? 10 Business Best Practices

Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.

What Is Data Profiling? Definition, Uses and Best Practices

How can data profiling help your business? Learn the ins and outs of data profiling tools and best practices to avoid data quality issues in the future.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

Webinar Promotion Tips for Bigger Audiences

Boost webinar attendance with proven promotion tips. Learn how to attract, engage, and grow your audience.

Tourism Marketing Tips for Travel Brands

Learn how travel brands can use tourism marketing to reach new audiences and boost bookings effectively and efficiently.