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What Is a UX Designer: Qualifications, Skills, & Functions

UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.

Exploring Likert Scales for Actionable Customer Insights

Discover how Likert scales can unlock actionable customer insights and guide strategic decisions.

Beginner’s Guide to Click Funnels

Click funnels guide your customers through a series of steps to purchasing your products or services. Learn what a click funnel is so you can use one properly.

Web Design vs. Graphic Design: What You Should Know

Web design vs graphic design are two different roles that work together. Learn about graphic vs web development, when you need one, and how they work here.

The Role of Communication in Managing Expectations

Discover how effective communication can help you build strong relationships with customers, employees, and stakeholders. Learn tips and strategies.

How to Identify and Engage Tire Kickers in Your Sales Funnel

Learn what tire kickers are and how to convert them into potential customers who can drive growth for your business.

What is Spam Complaint Rate and How to Reduce It

Understand spam complaint rate and reduce it effectively. Learn strategies to improve email deliverability and customer satisfaction.

Soft Sell vs. Hard Sell: Why a Gentle Approach Wins in Sales

Soft selling is a gentle approach in sales that focuses on the consumer’s needs and not the product you’re selling. Read this guide to learn why soft selling always wins.

Create Impactful Social Media Ads with These Expert Tips

Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.

What Is the Snob Effect? And How it Builds Luxury Brand Loyalty

Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.

SMTP Relay vs. SMTP Server: Understanding the Differences

An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.

SMS vs MMS: All the Differences You Need to Know

When it comes to SMS vs MMS messaging, there are a few crucial differences you need to know. Find out what they mean and when you should use each type.