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Why Single Opt-In? And an Update for Our EU Customers

We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.

Mastering Single Keyword Ad Groups (SKAGs)

Single keyword ad groups, or SKAGs, can help boost campaign performance. Get started with this Google Ads strategy today.

What Are Mailto Links? Everything You Need to Know

A mailto link lets users send emails with a single click. Learn how to create and customize mailto links for seamless communication on your website.

Mailchimp's Most Popular Subject Line Emojis

Over 200,000 campaigns have been sent with emojis in the subject line since we officially added support for them.

Advice From E-commerce Veteran Giant Robot

Running an online storefront since 1995 has taught owner Eric Nakamura a thing or two.

Image File Types: Everything You Need To Know

Image files types have come a long way since the advent of the digital revolution. From standard JPEGs to lossless PNGs, there are many image files to choose from today.

How Our Engineering Team Found its Mission Statement

in terms of why and how we do what we do, we were all over the place. We needed a single, concise mission statement. So we got to work.

How Mailchimp Employees Volunteer Their Time

We've always been proud to call Atlanta home, and since 2013 we’ve been dedicated to helping it be better, weirder, and more human by investing in people and organizations that add value to the city.

Helping Make Atlanta a Little Better With Service Week

Since 2013, Mailchimp’s Corporate Citizenship team has been working to make our hometown of Atlanta better, weirder, and more human.

How Retargeting Ads Help Prendas Ciclismo Bring Back Shoppers and Find New Ones

Here’s how Google remarketing ads help one UK-based cycling company make customers out of the traffic they drive to their website.

One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E-Commerce

Using automations, segmentation, and Mailchimp’s Shopify integration, Gruppo Terroni grows online sales through meaningful engagement.