5 Data-Driven Tools to Maximize Holiday Sales
Use these dynamic tools to help maintain momentum during the holiday sales season.
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4 Ways to Maintain Brand Consistency Across Your Marketing
Create a brand message and visual style that’s recognizable and dependable.
11 Business Ideas to Inspire You in 2022
Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide
Email Etiquette Rules Everyone Should Follow
Learn 10 email etiquette tips to boost your communication skills.
SMS Marketing
Discover the power of SMS marketing for small and large businesses. Learn what SMS marketing is and how it can boost your brand's success.
Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
Return on Ad Spend (ROAS)
Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.
Key features of RCS messaging
Learn how RCS messaging improves brand communication with rich content, multimedia, and enhanced messaging features.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.