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How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

Workplace Boundaries: Know Your Limits

Are you ready to achieve a healthy work-life balance? Learn the secrets to setting clear workplace boundaries to protect your personal time and reduce stress.

Working in Silos: The Pitfalls of Isolation in Organizations

Explore the perils of working in silos within organizations and uncover how silo mentality tampers collaboration, communication, and overall productivity.

How to Write an Effective Winback Email

Want to prevent your loyal customers from leaving? A winback email may convince them to stay. Learn how to write an effective winback email here.

Why Social Is Not a Substitute for a Website

Social media creates visibility, but a professional website builds relationships—and conversions.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

What is Parallax Scrolling and How To Use It

Parallax scrolling causes the background to move at a slower pace than the content in the front. Here’s how to add it to your site.

What is a Lightbox in Web Design?

Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.

What Is Email Etiquette? 10 Business Best Practices

Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.

What is Business Intelligence and How To Use It

A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.