Boost Your Conversions with Targeted Email Marketing
Discover the benefits of targeted email marketing and how it can boost your conversion rates.
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What Is an STP Marketing Model?
Develop an effective marketing campaign with segmentation, targeting, and positioning.
SMS vs. Email Marketing: Which Is Right for Your Campaign?
SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.
Persuasive Advertising Techniques and Examples
Explore powerful persuasive advertising techniques with real-world examples to boost engagement, inspire action, and drive conversions.
What is Native Advertising? Examples and Strategies
Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
How To Create Campaigns that Resonate
Boost engagement with personalization and marketing segmentation.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
Running Marketing Experiments That Work
Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.
Ten Steps to Crafting an Engaging Memorial Day Email
Memorial Day is one of the busiest shopping days of the year. Here’s how to create a memorable and respectful email campaign to drive sales.
Create a Marketing Dashboard to Track Your Performance
Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.
What is Marketing and How to Create a Strategy that Works
Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.