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The award-winning digital magazine from Mailchimp and Kin is back for its second edition, honoring LGBTQIA+ entrepreneurs breaking new ground.
When Wow Junkie needed a first class e-commerce platform, they turned to Neuralab to build an experience that would keep shoppers coming back.
Money talk is never easy, but it’s easier when a community of 1,000+ marketers has got your back
This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.
Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.
What are pain points for customers? Learn how customer pain points can help you reach your target audience more effectively.
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
Discover how value-based marketing can improve your customer relationships and set your business up for success.
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.
Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.