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Choosing Between Brand Expansion and Extension

Brand expansion vs extension—understand the benefits and drawbacks of each to make the right choice for your brand. Explore our detailed comparison.

Maximize Brand Recognition with Aided and Unaided Awareness Strategies

Learn the differences between aided vs. unaided awareness to build effective strategies and increase brand recognition.

Science & Candy: A Recipe for Automation Success

How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

When and How to Use an En Dash in Marketing

Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.

Exploring SOAP API: Advantages and Implementation Strategies

Discover the benefits and best practices of SOAP APIs and learn how SOAP can enhance your business functions.

What Are Sender Policy Framework Records? What to Know About SPF

What Are Sender Policy Framework Records? What to Know About SPF

What Is Retargeting and How to Do It

Retargeting gets website visitors who didn't convert back to your site by showing them relevant ads. Learn how to develop a retargeting strategy.

Lazy Loading: The Basics Explained

Lazy loading is a web development technique that defers the loading of images until they are needed, improving page load time and user experience

What is Customer Success?

Customer success means being one step ahead of customers and their issues. Follow these customer success management tips to build strong client relationships.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.