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How to Create Social Media Content with a Content Plan

Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.

The Basics of Branding

Learn what a brand is and how it can help your business.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.

How to Create Targeted Content That Resonates

Create targeted content that resonates with your audience. Learn key strategies to craft personalized messaging that drives engagement and conversions.

Do I Need an SSL Certificate for My Website?

Does your website need an SSL certificate? Read this guide to learn whether or not your website requires an SSL certificate.

Splash Page Examples: How To Make Your Own

A splash page is an introductory page that you’ll visit before heading to the homepage. Are they still effective? Learn the pros and cons, and see examples.

All About Social Media Icons for Email Signatures

Never waste another email interaction again. Learn how to add social media icons for email signatures and turn every message into a networking opportunity.

SMS Winback: Crafting Your Customer’s Return Journey

SMS winback campaigns make customer retention easy. With a few well-timed texts, you can bring inactive customers back to your brand.

The Role of SMS Customer Service in Modern Business Communication

Discover how SMS customer service helps businesses provide fast, convenient support and improve customer satisfaction.

8 Small Business Website Design Tips

To remain competitive, most small businesses need a website that is both functional and well designed. Follow these 8 small business website design tips to get started.

How to Elevate Your Shipping Confirmation Emails

Craft better shipping confirmation emails with key details, smart design, and useful subject lines that build trust and improve the post-purchase experience.

How to Set Goals for Your Small Business Blog

Learn how to align your business goals with your blogging goals and measure the impact of your content.