Your business website is a valuable sales and marketing tool that can help customers find you online. Whether you sell products or services or use your website to inform potential customers about your business, you may be wondering whether or not you need an SSL certificate. But what is an SSL certificate? An SSL certificate secures your website to protect important customer data from cybercriminals.
If you collect personal information from customers, whether it’s credit card numbers or something as simple as an email address, your website needs an SSL certificate, even if you don’t sell anything. SSL certificates ensure that this data travels securely from a user’s browser to your website server without being intercepted by hackers. An SSL certificate is also essential to General Data Compliance (GDPR) if your website stores personal information.
Making your website secure adds HTTPS to your website instead of HTTP. While customers might not notice this in the URL, they expect your website to be safe. Search engines like Google also expect your website to be secure, and having an unsafe website can be bad for your ranking on search results. Ultimately, securing your website and protecting your customers' data can help build customer trust and make them confident in your business and website.
If you're asking yourself, “Do I need an SSL certificate?”, the fact is that every website should have an SSL certificate, even if they don’t sell anything online. Let's go over why more in-depth below.