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Why Building Brand Equity is Essential for Long-Term Success

Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.

What Is a Microsite?

Learn about the purpose and benefits of microsites and how one can benefit your brand.

How to Launch a Website

Use this 10-step checklist to create a website that expresses who you are and supports your business success.

Webinar Promotion Tips for Bigger Audiences

Boost webinar attendance with proven promotion tips. Learn how to attract, engage, and grow your audience.

Web Design 101: Everything You Need to Know

Learn the ins and outs of web design with the help of this guide before getting started with Mailchimp’s website builder.

How to Find and Reward Your VIP Customers

Your most valuable customers deserve some extra attention. Learn how to reward your VIP customers for their loyalty.

UX Design Process: How to Design With Users in Mind

Thoughtful design is critical to create a positive user experience. Learn more about the UX design process as you build your website.

From Skeptic to Customer: The 'Try Before You Buy' Journey

Learn how “try before you buy” programs work and how to leverage them to boost sales and improve customer engagement.

Top Online Shopping Categories

Ready to take your e-commerce store to the next level? Learn about the top online shopping categories to make the most out of your efforts.

Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

Implement a Tiered Pricing Model and Cater to All Needs

Find out how tiered pricing can help you serve different customers better and grow your business.

The Rules of Online Sales Tax

Online sales tax can be tricky for e-commerce businesses. Here’s what you need to know.